Pineapple Financial Inc. $PAPL

What the company doesAI summary of filing

Pineapple Financial Inc. is a Canadian mortgage technology and brokerage company that provides mortgage brokerage services and technology solutions to mortgage agents, brokers, and consumers across eight Canadian provinces. The company operates a revenue model diversified across platform subscriptions (approximately 3% of gross revenue), pre-risk assessment services (approximately 1.3%), and lender partner commissions (approximately 95%), earning fees from subscription-based access to its proprietary MyPineapple platform and from commissions paid by mortgage lenders. The company also operates Pineapple Insurance Inc., a wholly owned subsidiary launched in October 2024 that acts as a managing general agent offering term life, whole life, permanent life, critical illness, and credit insurance products to mortgage clients. Pineapple Financial is revenue-generating, with operations that include mortgage brokerage, back-office support, pre-underwriting services, and early-stage development in distributed ledger technology applications for mortgage workflows. [10-K 2025-12-03]

Segments: Mortgage Brokerage Services, MyPineapple Technology Platform, Pineapple Insurance, On-Chain Mortgage Development